The Retail Super-App

Proximity helps retailers to increase efficiency and personalisation with every interaction.

Their ‘Retail Super-App’ empowers associates to organise their day, curate customer moments and transact wherever stock or customers may be.

The solution delivers feature rich ‘clienteling’ and omnichannel services including appointment booking, events, live chat, video chat alongside transact capability such as basket, payments, and checkout.

Proximity (previously known as Proximity Insight) customers include brands such as Selfridges, John Lewis, David Jones, Orlebar Brown, MCM Worldwide, Rodd & Gunn, Lafayette 148, DAFC and Cambridge Satchels Company.

We invested £5 million in March 2022, with the investment led by Joe Krancki

 

Investment rationale

The funding will be used to expand Proximity’s sales and marketing team, build a significant presence in North America and further develop its SaaS product.

In addition to providing growth capital, our team will leverage its expertise in the digital consumer space to advise Proximity on strategic growth opportunities and support senior recruitment by providing access to its deep network of retail and technology sector professionals.

Investment team

Joe Krancki

Investment Director

Joe joined Gresham House as part of the Mobeus VCT team in 2021. He originates and leads growth capital investments in technology-led businesses.

Joe has over 20 years’ experience helping to build, transform, and grow companies across North America and Europe. He focuses on software, data & analytics, tech-enabled services, and online marketplaces.

I am passionate about partnering with ambitious tech entrepreneurs to scale their businesses and deepen their impact.

Previous roles include at Frog Capital, where he was a Partner, Jefferies, 3i and EY. He was named one of the Financial News’ 40-Under-40 Rising Stars in Private Equity in 2015.

He holds a BSc and an MSc in Industrial Engineering and an MBA.

Outside of work, Joe spends far less time doing sports than he did before having a family. Whilst he isn’t likely to do another Ironman, he enjoys undoing the swimming and cycling he does by having dinner parties and a not-so-occasional glass of wine.

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