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Direct-to-consumer provider of ready meals focused on the Baby Boomer+ demographic

Parsley Box delivers quality ambient meals directly to the UK’s growing baby boomer+ demographic.

Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle.

Having first backed this rapidly-growing business in 2019, we also participated in a £5m funding round earlier in 2021. We supported the Initial Public Offering of Parsley Box on AIM. The Offering was oversubscribed, with strong interest from blue chip investors and retail customers. Parsley Box has built an attractive platform to continue its growth.

 

Investment Team

Shalin Pather

Associate Director

Shalin joined Gresham House in August 2022 and has 12 years’ financial experience.

I joined the Gresham House Ventures team because I enjoy the challenge of supporting courageous management to grow their businesses.

Prior to Gresham House, Shalin was a Portfolio Manager at BOOST&Co, turning around underperforming SME businesses. Shalin acted as a Non-Executive Director and observer on investments within various industries, including telecommunications, advertising technology, vehicle finance, smart metering logistics, and lead generation. Before this, he was an Equity Analyst at RMB Morgan Stanley.

Shalin holds a BCom (Hons) in Accounting Science.

Outside of work, he is a keen cricketer and passionate rugby fan. He also enjoys trying new recipes and frequently braai (South African-style BBQ) accompanied by a quality bottle of wine.

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Venture Partners

Hazel Cameron

Venture Partner

With over 25 years in private equity, Hazel is an experienced investor and Board director, and has helped build numerous quality Boards.

It is always satisfying to help build a quality board with the skillsets applicable for the companies next challenges and opportunities, bearing in mind the company’s culture or cultural aspirations and seeing the impact that quality and fit can make.

Hazel joined Gresham House in March 2019, helping to create and maintain high-quality teams and serving on the Board of Parsley Box.

Hazel qualified as a Chartered Accountant with Arthur Andersen before spending a few years in corporate finance with British Linen Bank advising public and private companies. She joined 3i in 1993 and in 2000 opened a London private equity office for Bowman Capital, a $6bn hedge fund with $750mn for private equity. She invested throughout Europe before gaining operational experience by heading up the UK for Cross Atlantic Capital Partners.

Since 2000, Hazel has been sitting on Boards for private equity and independently. Since 2006, she has been formally helping companies build quality Boards and management teams.

Outside of work Hazel enjoys skiing and running.

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