Direct-to-consumer provider of ready meals focused on the Baby Boomer+ demographic

Parsley Box delivers quality ambient meals directly to the UK’s growing baby boomer+ demographic.

Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle.

Having first backed this rapidly-growing business in 2019, we also participated in a £5m funding round earlier in 2021. We supported the Initial Public Offering of Parsley Box on AIM. The Offering was oversubscribed, with strong interest from blue chip investors and retail customers. Parsley Box has built an attractive platform to continue its growth.