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Direct-to-consumer provider of ready meals focused on the Baby Boomer+ demographic

Parsley Box delivers quality ambient meals directly to the UK’s growing baby boomer+ demographic.

Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle.

Having first backed this rapidly-growing business in 2019, we also participated in a £5m funding round earlier in 2021. We supported the Initial Public Offering of Parsley Box on AIM. The Offering was oversubscribed, with strong interest from blue chip investors and retail customers. Parsley Box has built an attractive platform to continue its growth.

 

Investment team

Hazel Cameron

Venture Partner

With over 25 years in private equity, Hazel is an experienced investor and Board director, and has helped build numerous quality Boards.

It is always satisfying to help build a quality board with the skillsets applicable for the companies next challenges and opportunities, bearing in mind the company’s culture or cultural aspirations and seeing the impact that quality and fit can make.

Hazel joined Gresham House in March 2019, helping to create and maintain high-quality teams and serving on the Board of Parsley Box.

Hazel qualified as a Chartered Accountant with Arthur Andersen before spending a few years in corporate finance with British Linen Bank advising public and private companies. She joined 3i in 1993 and in 2000 opened a London private equity office for Bowman Capital, a $6bn hedge fund with $750mn for private equity. She invested throughout Europe before gaining operational experience by heading up the UK for Cross Atlantic Capital Partners.

Since 2000, Hazel has been sitting on Boards for private equity and independently. Since 2006, she has been formally helping companies build quality Boards and management teams.

Outside of work Hazel enjoys skiing and running.

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Bob Henry

Portfolio Director

Bob’s focus is on maximising the potential of a number of portfolio companies. Historically he has specialized in construction, food manufacturing and sports equipment

I have the privilege of working with some exceptional teams in businesses with real potential and continue to learn from them.

Bob joined as part of our acquisition of the Mobeus VCT contracts. He joined the Mobeus VCT team in 1998 and was one of the Partners when they completed a management buyout from the Matrix Group in 2012.

Bob was previously at HSBC where he was Head of HSBC Ventures and prior to that spent time at County Bank.

He holds a BA (Hons) in Business Studies.

Outside work Bob enjoys long-distance walking, travel, gardening, modern literature, theatre, good restaurants and family time.

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