Personalised pet products

Founded in 2018, Yappy is an ‘e-tailer’ providing personalised pet products.

Their internally developed platform creates a unique shop for each customer, improving conversion and driving repeat rates.

The business is closely aligned with our thematic view on consumer investments, utilising personalisation to drive customer lifetime value and an on-demand supply chain.

Since our initial investment, Yappy has continued to build out its product range and successfully expanded into the US.

Investment rationale

Gresham House Ventures invested into Yappy to back the founder’s vision to build an international ecommerce platform offering a fully personalised experience to pet owners.