Yappy - Gresham House Ventures - Investment Portfolio

Personalised pet products

Founded in 2018, Yappy is an ‘e-tailer’ providing personalised pet products.

Their internally developed platform creates a unique shop for each customer, improving conversion and driving repeat rates.

The business is closely aligned with our thematic view on consumer investments, utilising personalisation to drive customer lifetime value and an on-demand supply chain.

Since our initial investment, Yappy has continued to build out its product range and successfully expanded into the US.

Investment rationale

Gresham House Ventures invested into Yappy to back the founder’s vision to build an international ecommerce platform offering a fully personalised experience to pet owners.

Investment team

Thomas Makey

Investment Director

Tom spends his time meeting and investing into fast growing, early stage private companies, and then working with the founders to help grow their businesses and achieve their ambitions.

I love the process of getting to know entrepreneurs, seeing their passion and drive for their products – and having the opportunity to be part of their growth journey.

After graduating with a degree in Biology, he joined KPMG, working across a number of departments with a focus on private equity transactions and completing his Chartered Accountancy qualification. He then moved to Livingbridge VC in 2015, who were then acquired by Gresham House in 2018.

When not in the office, Tom spends his time with his young family and, when time allows, sailing or skiing.