Combining advanced machine learning with human expertise to drive revenue and profits from Google Shopping adverts

Working with ecommerce companies to maximise the potential of every product, whether they have hundreds or hundreds of thousands of SKUs, which is beyond what humans can manage manually. Using advanced machine learning algorithms the platform predicts the right price to pay for each Google Shopping click, 24 hours a day 365 days a year, making it possible for their clients to outperform their competitors and drive profitable revenues from search marketing.

Clients use data generated from the platform to predict inventory needs and identify growth opportunities across all channels, making proactive data-driven decisions to secure the sustainable growth of their business.

Gresham House Ventures invested £4mn in May 2022, with the investment led by Henry Alty

Investment rationale

The investment will accelerate the already rapid growth Bidnamic has achieved by fuelling R&D projects and expansion into the US market.