Gresham House Ventures is delighted to announce that it has raised funds to enhance and extend the product feature set and accelerate expansion into the United States for Glisser, the leading live audience engagement and meeting analytics platform.

Glisser’s technology engages delegates at meetings, training sessions and conferences via their mobile devices, offering features such as live PowerPoint slide sharing, voting and gamification. The participation metrics generated provide insights into audience satisfaction and help measure event ROI.

By integrating into CRM databases and marketing technologies such as Salesforce and HubSpot, London-based Glisser provides an effective means of bringing an offline communications channel, online. Glisser’s customers can track, measure engagement, and better understand their live audiences “in real life” in the same way they currently analyse visitors to their website. The meetings and events market is worth US$1 trillion annually, explaining the influx of technology and investment. A large percentage of this market is based in the United States, where Glisser is now generating the majority of its revenues from its offices in New York City and Portland, Oregon. This investment will allow Glisser to triple the size of its US sales team, as well as increase its pace of product development to meet the feature-hungry demands of large enterprises.

Glisser founder Michael Piddock commented:

“This fundraise will allow us to continue the development of a platform that solves a range of common enterprise challenges – from low levels of staff engagement, to quantifying the effectiveness of events and training spend. Meanwhile, having established a strong base in the US over the last two years, we now have the means to double-down in a large market that values a high-quality product.”


Read the full press release here >>.