Steve Cordiner’s Challenger column looks at the challenges facing fast-growth businesses as they scale. This month Steve discusses how businesses can benefit from smart data driven marketing.
To effectively and efficiently spend your marketing budget to accelerate business growth and build brand awareness, you need to look at the impact of any given piece of marketing activity and what metrics you will use to monitor that activity.
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Steve Cordiner
I lead the investment activity on behalf of the Baronsmead VCT funds, delivering investments between £500k and £10m into high growth private businesses. I spend the majority of my time meeting and working with high growth businesses to deliver ambitious strategies.