Bleach London - Gresham House Ventures

Vegan and cruelty-free hair brand

Bleach London’s dye-at-home hair colour and haircare kits continue to grow in popularity, with a Bleach kit sold every 45 seconds during the ﬁrst four weeks of the ﬁrst COVID lockdown.

Since then, Bleach has launched an industry leading, experiential ‘virtual salon’; new highly-responsive tech to deliver experimental, salon-grade, DIY hairstyles to its uniquely engaged young community of over half a million followers worldwide.

The total invested in Bleach to date is almost £10m, co-led with Burda Principal Investments, and participation from Talis and True Capital.

Investment rationale

Supported by the fundraise, the business is investing signiﬁcantly in its internal infrastructure, an expanded senior management team, and an all-new, soon-to-launch loyalty programme.

In 2021, the business expanded further into the US, with the opening of a Los Angeles location.

Investment team

Greg Blin

Investment Partner

Greg sources and executes investments into fast-growing businesses and is our resident consumer expert. He combines a natural flair for understanding the drivers of brand value, insight into wider market dynamics and strong corporate finance experience.

I first got into growth investing because it has afforded me the opportunity to work and build relationships with some incredibly talented entrepreneurs and ambitious management teams to support them on their growth journey.

Greg joined Gresham House Ventures in 2021 and has been part of the Mobeus VCTs team since 2013.

He has held board positions of several investee companies, and currently sits on the board of Bleach London.

Greg’s previous roles include investments at Piper Private Equity and Corporate Finance at PwC. He holds a BA/ ACC in Business Studies and Accounting and is a Chartered Accountant (ICAS).

Outside of work, Greg enjoys a range of sports including golf, tennis and skiing, would secretly love to be a DJ, and has a passion for travel.